I liked this comment from Dodie Cross (“A Broad Abroad in Thailand“) so much that I added it here:
Hi Lynne, good point!
I think of “platform” and “networking” as two different entities. You can “network” yourself to death and not gain one single person for a “platform.” When you approach a publisher or agent, they want to know your “platform” and can’t give a hoot about your networking, i.e, how many people are READY to buy your book the minute it hits the streets. Then, of course, they want you to network to try to sell more.
Your platform, when you approach needs to scream: “I have 5000 people holding their breath until my book is released for them to devour.” My feeling is that you can tweet, twit, YouTube, link-in, and all the other myriad of networking sights, but it’s those same people you tweet who are doing the same things for their products, and no one gets anywhere.
Now, I’m talking about authors, here. If you have a product to sell that will make people beautiful, skinnier, younger, taller, hairier, brighter, sexier, then you might make a sale. But authors have a harder time I think, pushing their books.
So if you can come up with a “tip” for networking that adds people to your platform, I’d love for you to pass it on to the rest of us.
Lynne again: How about Dodie’s question, people? Any tips for networking that will add people to your platform?
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