If you came of age when I did, in the time of carbon paper and WhiteOut, you’re probably as enthralled as I am about all the possibilities available to us now through technology. One is the ability to start a blog, and a lot of my friends have done that. But lately, some of them are discouraged.
It’s time to rethink blogging – what it is, and isn’t. What it can give you, and what it can take away.
Let me start with a story.
I happened to notice that a popular blogger stopped posting. After a month I emailed her. I mean, sure, it’s cyberspace, but how would we, her subscribers, know if she were lying dead in a ditch or something? Turns out, she was fine, but since I was the only person who checked on her, my inquiry started a discussion about why we blog, and whether it’s really worth it. She said:
When my business was way down last year and I had time on my hands, I began to expand my blogging network. I spent hours each day reading other people’s blogs, commenting, etc. After awhile, I felt like I was a member of a fun club…I got so caught up in it all, I lost sight of the fact that, for me, most of the posts weren’t even worth the time it took to read them…When all was said and done, there were maybe five bloggers who I felt had something to say (you are one), beyond just being clever.
I kept asking myself what the point of it was, and I couldn’t come up with a good answer. Tossing off blog posts is fun, and getting comments is fun as well. But, honestly, I’ve never felt as though what I was doing was important in the big picture. It all seemed like simply a more respectable and creative version of Facebook.
I love to speak to women and to conduct workshops. That is what juices me and allows me to believe that I’m having an impact on women’s lives. And in some perfect world, I would love to write regularly for a publication, which would do the same thing for me. But I know that won’t happen.”
In response, I said:
Blogging is a mixed bag. I love it and I don’t love it. It’s an awesome way to create a community, and some of the comments really lift me up. But it’s probably not contributing to sales, and even if it is, the ROI isn’t enough to justify it.
She and I agreed we were on to something, and after our conversation, I wanted to think about it. Here’s what I decided: there are only three reasons to have a blog:
- It’s an enjoyable hobby. You blog when you feel like it, and if nobody responds, big deal. Seeing your work in print is its own reward. Maybe you’ll do more with it someday, but until then, you count it as experience.
- You’re trying to sell something, whether it’s paid speaking engagements, book sales, advertising on your site, or a widget of some kind. You work your ass off blogging because you desire success. (Note to authors: if this is your plan, stop now. Convert your blog to a static website and apply all your resulting free time to networking on Facebook, Twitter, LinkedIn, Goodreads, etc.)
- You’re passionate about an idea or theme, and you need to talk about it constantly. You get a charge from the sense of community arising from your visitors and their comments and emotions. You don’t care if you go hungry.
I’m number 3. I need to figure out the second half of life. I love the community that blooms when we all ponder this together. That’s why I blog, and write books, and interact on social networks. Everything I produce is about one thing: the second half of life, and living it mindfully and powerfully.
I love my Any Shiny Thing website, because it’s like being a media mogul. With a website/blog, you’re the head of a TV station, deciding what videos to post or link to. You’re the radio station owner, deciding which podcasts to produce. And you’re the newspaper owner, publishing your own little paper every week. You’re the boss, but like most self-employed people, you work for a hard-driving bitch. It takes time, energy and creativity, and you don’t get time off.
Except for the bitch part, I’d tell my friend that she actually does work for a publication that can impact women’s lives, but unfortunately, the work is unpaid (in terms of dollars. In terms of oxytocin, the chemical women experience as a result of bonding, there’s a pretty big payout! But you can’t write a check with it.)
So here’s my bottom line: as a boomer, I’m thrilled with technology, and I hope to use it to build on my topic for everybody’s benefit. But frankly, blogging can take a lot of your time and not increase your sales by one book. So it’s really important to be clear about what you’re trying to accomplish, and how much you’re willing to put into it. Because life is short, and you don’t want to burn time or energy on the wrong thing. Isn’t that one of the tenets of our discussions? One of the most important rules we all agree on, now that we’re old enough to know better?
What about you? Why are you blogging? What do you get from it?