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  • Review of Lean In by Sheryl Sandberg

    Lean In: Women, Work, and the Will to LeadLean In: Women, Work, and the Will to Lead by Sheryl Sandberg
    My rating: 5 of 5 stars

    As I read Lean In, I was intrigued at being able to get inside the head of a dynamic, smart woman who is one generation younger than me, and see the corporate world through her eyes. One of the cultural questions she answered for me was this: why are younger women so averse to the terms "feminist" and "feminism"? Apparently, Sheryl Sanders and her contemporaries believe(d) the following:

    1. Equality having arrived, there's no need for feminism anymore
    2. Feminists are man-haters who resist makeup and the shaving of one's legs

    Okay, #2 was a bit tongue-in-cheek. However, having observed conditions in the real world for a few years now, Sanders has come to see that the playing field is not and will not be level until more women occupy positions of power in the corporate hierarchy. She doesn't suggest that this is due to any malicious intent on the part of men, but rather it's simply a matter of ignorance.

    To illustrate, she describes having to park far away from her office door when hugely and uncomfortably pregnant. When she designated preferred parking spots to accommodate pregnant workers, no one complained. It was seen as logical. But prior to her taking her place in the C-suite, the issue hadn't been raised.

    Sanders talks about not slowing down out of consideration for what might happen in the nebulous future. The example she gives, now famous, is of a young woman confiding her fears of not wanting to accept a job with a lot of responsibility due to the impact it might have on her family. The woman was planning ahead - she didn't even have a boyfriend yet.

    With this example, Sanders makes the point that women, having been highly trained and educated, are waving off promotional opportunities. The jury is still out as to why, but she suggests, and I agree, that part of the reason is this: in corporate America, a woman's decision to go through pregnancy, childbirth, lactation, and child-rearing is viewed as a private matter that should not impact her ability to work long hours and irregular schedules, including lengthy and frequent travel as needed. Rightly fearing this may drive her insane, a woman who wants a family may leap off the corporate ladder at a very early stage.

    Sanders argues that if a young woman stayed on it long enough to secure a more powerful position, she would be able to exert more control over her work life (a perspective the young woman must trust will happen, since at her current low place on the corporate ladder she can only see her lack of power and control.) After a few promotions, she will be able to delegate some of her work to subordinates, afford more help at home, and influence workplace policies that unfairly impact women and families. Who can find fault with this argument?

    Sanders is honest about her own mistakes, and I found that charming. For example, I was amazed that, for all her intelligence and education, she didn't originally intend to negotiate her starting salary with Facebook. Luckily a nice man (her husband) set her straight, and she made a counter offer to Zuckerberg. Reams of guidance have been written about how this error could have impeded her in later years, both at Facebook and with future employers, yet she didn't know. For other women who have not yet made this horrifying discovery, please read Ask for It by Babcock and Laschever (http://www.amazon.com/Ask-Women-Power...) which in addition to being enlightening and entertaining, offers tons of strategies for preparing yourself to negotiate. And not just for salaries. After reading that book I saved $150 on furniture I was going to buy anyway, by asking one question.

    But back to Lean In.

    I was also surprised that she wasn't well informed about how women can sabotage other women in the workplace, particularly women in power. This is an unfortunate truth with roots in biology, and is brilliantly explained in the amazing book, In the Company of Women by Heim and Murphy (http://www.amazon.com/Company-Women-I...) which I reviewed here:
    http://www.goodreads.com/review/show/... This also suggests the reasons Sanders was hit with such a backlash for the well-intentioned Lean In.

    There is so much more to say about Lean In, but let me close with this: I enjoyed learning how this stellar corporate executive struggled, made mistakes, and ultimately learned some strategies that will enable her, her family, and the women (and men) in her corporation to thrive. It's not perfect, and sometimes it's not even pretty, but part of the lesson is to let go of the need for perfection.

    The other message, younger women, is to get as far and as fast as you can before starting your families. Don't opt out just because it looks too hard from where you're sitting now. The view improves with each rung on the ladder.

    View all my reviews

Will You Take My Money If I Wear a Bag Over My Head?

As we age, we become invisible to retailers. That’s what Darryle Pollack of the Huffington Post is saying, and she’s not the only one. Quoting her article, “Though our numbers are growing faster than we can count, we don’t count in the eyes of image-makers and marketers. When we reach a certain age, we’re toast – burnt toast.” She cites an article in the NY Post, with this aggravating factoid:

About a year ago, executives at CNBC were alarmed to discover that they’d suddenly lost one-third of their audience. They couldn’t figure it out; news programming, as a rule, attracts the 25- to 54-year-old demographic. So the network delved into the data with the Nielsen Company and made a startling finding: That missing one-third was, in fact, still there. They were no longer being counted as viewers, because they’d turned 55.

It’s not that I’m insulted. I mean, I am, but the larger point is, what business can afford to ignore so many dollars and such a large and growing segment of the economy? Ad exec Lisa Thompson of Firespring gets it, though. She thinks we’re actually worth pursuing, and blogs here about how incredibly short-sighted it is for businesses to ignore our demographic.

My take? As an older person, I remember going to buy a car and the dealer ignoring me unless the conversation turned to colors. That certainly changed, and this will, too. In the meantime, look for age-responsive advertisers, and talk it up when you find a business that’s smart enough to respect us. Ultimately, businesses will notice.

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13 Comments

  1. When you think about it, it doesn’t make sense. We are mighty in number…it sounds like someone hasn’t done their home work. When they (eventually) take the time to calculate the numbers, surely they will adjust and realize there are lots of us and we have money to spend!

    Reply
    • Grace, I think part of it is that the retailers think if they can “get them hooked while they’re young” the youth dollar will pay off over the years, but that hasn’t proven to be true. Retailers, wise up!

      Reply
  2. I don’t like the sound of this at all — the ignoring, I mean. Boo!

    Reply
    • Rebecca, you are so unfailingly sweet and sensitive. Even though you are in that “desirable” (to retailers) age demo, you still feel for us older peeps. I just love you to death (and can’t wait to get home and get my mail, and my copy of your new book, Bird Sisters!) http://www.thebirdsisters.com/

      Reply
  3. Good points, Lynne! Unfortunately, from what I’ve seen, it gets worse the older the person is. I’ve had store clerks turn to me and ask if “she” (my mom, who’s standing right there) would like “Paper or plastic?” or whatever. Talk about being invisible! This isn’t something many of us are willing to put up with, nor should we!

    Reply
    • Debbie, I’ve heard so many women our age complain about becoming invisible. I am curious about it. I haven’t had that feeling myself yet, and when it happens, it WILL NOT go over well!

      Reply
  4. Hi Lynne,
    That ticks me off as well. We baby boomers need to ban together and stop age-discrimination now!!! Just last night I was looking at how to pitch an article to Self Magazine and I saw that they target 20-30 year olds!! I used to love reading Self but apparently I’m too old!! >: (

    Great topic!

    Reply
  5. You’re spot on! I wrote about this last week – watching a couple of youngsters on msnbc talk about marketing to Boomers. Depends now comes in colors! YaHOO! I can’t wait to show my next first date. From this day forward, marketers ignore us at their peril. We’ve got loot, we shop, and we choose wisely. Well, not me personally, alas, but certainly my demographic. [sigh]

    Reply
  6. Interesting post and links,Lynne. Seems pretty foolish to ignore us Boomers, the ones who have come into our own and can finally afford to buy the things we want. Thanks for another thought-provoking post. Now,if you will excuse me, I have to go shopping :)

    Reply
  7. Linda and Kathy, I think it really has to change, because in the end all that matters is money, and as you say Linda, we have the loot! Then poor young Rebecca, above, will have to put up with all the commercials that will flatter and suck up to us greyhairs (in our colorful Depends).

    Reply
  8. Isn’t this a sad commentary? There are more of us than ever before, but we evidently haven’t raised our voices loud enough yet to be heard well. Think how mighty we are when we all pull together to get things done! We just need to speak a little louder, not to the point of shouting, just loud enough to be heard above the roar of the crowd!

    Reply
  9. Amy

     /  March 2, 2011

    Happens to me all the time as a middle-aged female. Try sitting in a restaurant for a few minutes and see how long it takes the server to get around to you…… FOREVER! Hate it.

    Reply

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  • Lynne Spreen

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  • Review of Fierce with Age: Chasing God and Squirrels in Brooklyn

    Fierce with Age: Chasing God and Squirrels in BrooklynFierce with Age: Chasing God and Squirrels in Brooklyn by Carol Orsborn
    My rating: 5 of 5 stars

    When I saw the blog post, "Why You Should Treat Aging As A Mystical Journey"(http://www.mindbodygreen.com/0-8682/w...), I thought I might have found a kindred spirit in the author, Carol Orsborn. When I read this book, Fierce with Age: Chasing God and Squirrels in Brooklyn, I knew for sure. Carol Orsborn is on to something that I, at age 59, am really hungry for. I want to know how to feel valuable, powerful and at peace in the second half of my life, while still fully functioning in a society that demeans, caricatures, and negates older people.

    Carol, who is a good writer, describes a story arc that begins with everything falling apart. She is unwanted and then fired from her job in a world that worships youth. She tries to fight aging by staying in the ring with the younger people, but it gives her no real sense of security. She keeps coming up with ideas for holding back time, only to fail over and over again. Telling of her disappointments, Carol does a good job of layering the blows, one atop the other until we are reeling with her. When everything has been tried, every avenue exhausted, what the hell do we do next? Lie down and die? But we’re old, not dead! How do we navigate this new country?

    Nearly immobilized with discouragement, Carol struggles with the questions I’ve wrangled with: So now what, at this age? Who am I without the accouterments of my earlier life? My job, my youth, my expertise in a particular field? If I’m not running the race, do I even have value?

    One night, in the middle of a furious electrical storm, she stands on her balcony, screaming and shaking her fist at God, daring Him to kill her now.

    And He tells her to get over herself.

    From this point, Carol begins to glimpse another, more powerful reality. A gigantic paradigm shift later, the unfurling of which she describes in the second half of the book, Carol is once again back on top, no longer burdened by but rather fierce with age. And we’re fierce right along with her.

    Carol is very skillful in using metaphor to describe her journey. Particularly satisfying is her change of heart regarding the story of Moses, wherein she finally understands that God was saying, “It's okay to get old. I love you just as you are. So should you.”

    The only problem I had with the book was the spiritual, God aspect. It’s not like Carol misled me. God is in the title. Since I am not a believer, however, some points left me a bit frustrated until I got a brainstorm and began replacing the term "conscious growth" with God, and it worked fine! Here's an example:

    Carol: To stop "doing" my personality and leave space for God requires...

    Lynne: To stop "doing" my personality and leave space for conscious growth requires...

    At some point on our nation's timeline, I believe people our age will stop trying to be young and start seeking and finding the intrinsic value of age. It takes courage, though, because so much of it is beyond our control. Carol makes the point that we have to develop the ability to be at peace with that, and with the strength of maturity, we ought to be able to.

    The reward is freedom to become our true selves, unbound by the constraints of society as currently drawn. As Carol says, "The one thing that is up to you is whether you will make getting old a tragedy, or embark upon it as another of life's great adventures."

    View all my reviews

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